Essential functions include:

• Organize, plan, and coordinate activities, including follow-through with stakeholders engaged in preparing material for print or electronic publications, including but not limited to producing show programs and emails. Working with stakeholders includes writers (in-house and freelancers), editors, in-house designers, external show program designer, printers, and delivery.

• Collaborate with all department leads to build marketing, sales, stewardship, and communications emails. 

• Coordinate with the Education Department to be the point person for the marketing and communications surrounding education events, classes, and programs including but not limited to Summer Spectacular. Included planning, scheduling, and implementation of marketing and communications surrounding these events, especially emails and direct mail.

• Coordinate trafficking of media assets to outside vendors including promotional assets, television/radio ads, digital advertisements, print advertisements, etc.

• Collaborate with other Marketing Department staff on projects, special events, and related activities.

• Develop strategies and tactics to boost the Hippodrome’s reputation and build audiences with diversity and inclusivity in mind

• Develop and deploy strategies, marketing campaigns, and tactics from ideation to execution to get the word out about the various revenue streams of the Hippodrome and build audiences to support the long-term future of the Hippodrome. 

• Analyze market trends and customer preferences to develop sales plans and forecasts including setting sales targets, determining pricing strategies, and identifying opportunities for growth.

• Develop and manage marketing and sales budgets, by allocating resources effectively, monitoring expenses, and evaluating the return on investment (ROI) of marketing campaigns and sales initiatives.

• Experiment and evaluate a variety of organic and paid acquisition channels like content creation, content curation, pay-per-click campaigns, event management, publicity, social media, lead generation campaigns, performance analysis

• Produce valuable and engaging content for our website and blog that attracts and converts our target groups

• Build strategic relationships and partner with key industry players, agencies, and vendors

• Prepare and monitor the marketing budget and allocate funds wisely

• Measure and report on the performance of marketing efforts/campaigns in regards to the success of Hippodrome’s revenue streams, gain insight and assess against goals

• Analyze consumer behavior and adjust email and advertising campaigns accordingly

• Set pricing strategies and outreach to grow subscriptions and group sales

• Ensure appropriate staffing of box office and integrate front-line customer feedback into future marketing plans

• Lead and manage the marketing team and box office professionals. This includes hiring and training staff, assigning tasks, setting goals and objectives.